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Tue, 11/29/2011 - 2:21pmkNOw Boundaries

The North Face: kNOw Boundaries

 The North Face, announces the launch of kNOw Boundaries, a new pan-European snow safety campaign.

Live from November 2011, The North Face kNOw Boundaries initiative is an interactive online platform which gives free and important information around snow safety in an easy and fun way. Aimed primarily at skiers and snowboarders, each segment introduces key concepts such as snowpack layering, avalanche information, key learnings on how to recognise an avalanche terrain, signs of unstable snow and safe travel techniques.

Each chapter features videos and tips from The North Face®Global Team snowsports athletes (Xavier de Le Rue, Giulia Monego, Ian McIntosh, Sage Cattabriga Alosa, Jimmy Chin, Mark Carter, Dana Flahr) and certified mountain guides.

Take a look: http://snowsafety.thenorthface.com/