A startling silence from a very noisy campaign. Until the start of the Winter Olympics there was PR puff everywhere about the Ghana Ski Team, Kwame Nkrumah-Acheampong. Since completing the slalom there isn't any news whatsoever. Even his official site has no report of the Olympics.

Forgive me for questioning this, but surely a pure PR campaign should make some effort to keep the entertainment coming? Since there was no possible chance of a medal for someone starting a technical discipline in their late 20s, the whole point is to make as much noise as possible in an Eddie the Eagle style. Except it seems the wintersport and general community isn't as interested in forlorn hopes any more, despite the polished efforts to make this stunt look good.

Another single-entrant Winter Olympic country, Albania, managed to come behind Nkrumah-Acheampong in the final standings. But the telling stat is that Nkrumah-Acheampong's best time was 21.29 seconds behind the leader, Giuliano Razzoli of Italy, who finished in 46.99 seconds. Britain's young and consistently improving competitors Dave Ryding (27th) and Andrew Noble (29th) were about 3.5 seconds off the pace.

There's a lot to be said for the Olympic spirit, repeating the Cool Running story and opening up the sport to new audiences. But why has the Snow Leopard gone quiet? Was he expecting to do better? What was the point of qualifying if the story ends before it even gets to the race? All those in the UK who have invested time and money in this idea should have some sort of pay-off.